The Lennar Corporations Largest Homebuilders And A...

â€Å"By early 2009, Lennar Corporation was one of the nation’s largest homebuilders and a provider of financial services† (Rankine, G., 2009, pg. 13-2). The Lennar Corporation was successful in many areas of the homebuilding operations including; purchasing, development and financial services operating in 14 states throughout the U.S. The company developed a centralized corporate level management team that was highly experienced in the homebuilding industry. This management team was responsible and handled all important decisions the company made. The Lennar Company continued to grow and flourish and subcontractors were hired â€Å"for site improvements and virtually all of the work involved in the construction of homes† (Rankine, G., 2009, pg.†¦show more content†¦These entities helped the company to reduce a share risk by limiting disposable expenses, allowing the company to â€Å"participate in a strategic ventured† (Rankine, G., 2009, pg. 13- 6). Joint ventures allowed the company to enter into markets that without a strategic partner would not have been accessible. Joint ventures also expanded the financial situation for the Lennar Company â€Å"to combine its homebuilding expertise with access to it partners’ capital† (Rankine, G., 2009, 13-6). Joint ventures are accompanied by sharing arrangements â€Å"that enable parties to collaborate for mutual gain that would not otherwise be available from working align† (Rankine, G., 2009, pg. 13-7. This allowed the Lennar Company to venture and expand business in develop and financial areas that may have not been accessible. During the 2008 recession in the U.S. the residential homebuilding industry competition became fierce. The Lennar Company participated in this industry along with combining efforts of other homebuilders for desirable properties to dominate the market. The Lennar Company soon found itself in the midst of the deep global recession that included a major credit crisis, housing collapse and mortgage defaults resulting from the unemployment rate in the U.S. Not only was the Lennar Company affected by the circumstances, but as the same time the company faced criticism from the Fraud Discover Institute (FDI). Barry Minkow was

The Psychological Association Of Night By Elie Wiesel

The American Psychological Association defines a traumatic event as, â€Å"one that threatens injury, death, or the physical integrity of self or others and also causes horror, terror, or helplessness at the time it occurs† (American Psychological Association, 2008). With this definition in mind, it no surprise that the Holocaust is one of the most traumatic events in history. Millions upon millions of people either lost their own lives, or watched the lives of their loved ones be taken right in front of their eyes. Many survivors solemnly admit that the hardest deaths to watch were those of children. In fact, an estimated 1.5 million children were killed during the tragedy (United States Holocaust Memorial Museum, 2016). However, one cannot help but wonder what happened to the children who did survive. Elie Wiesel was one of those children who was ‘lucky’ enough to survive. However his ‘luck’ came at a severe price. Elie Wiesel suffers both severe em otional and physical trauma in his novel, Night. Night tells the story of a young boy, Eliezer Wiesel, and his struggles to survive during the Holocaust. Becoming a victim of various Nazi German concentration camps at the young age of fifteen, Elie finds himself separated from his mom and sisters, never to see them again. Therefore, he solely remains with and relies on his father. Together they are stripped, sanitized and treated with inhumane cruelty, along with millions of other innocent victims. Despite their strong bond andShow MoreRelatedEssay on The Holocaust: The Concentration Camps1484 Words   |  6 Pagesnever went through the Holocaust, the inhabitant’s immediate suffering is uncommunicative eyewitness report. It reminds me of the book Night by Elie Wiesel which I read during my junior year in high school. Night reports the story of a young Jewish boy who witnesses the death of his whole family, the death of his innocence, and also the death of his God. The Night is absolute a wonderful book of accounting the ex perience which happened in the Nazi death camp, perhaps, it is one of thoese few booksRead MoreAnalysis Of The Hunger Games 2484 Words   |  10 Pagestype involves denying human attributes to another person. The second type is an everyday social phenomenon that centers on indifference or apathy (Haslam 252). One of the types of dehumanization is animalistic, where the victims are denied any association to unique human traits, and perceived as non-human animals. Mechanistic dehumanization is another type of dehumanization, wherein, the victims are completely denied any human attributes, and in doing so, compared with machines. In both types, theRead MoreThe Holocaust Of World War II1879 Words   |  8 Pagesto the cruelty of Nazi treatment to Jews; specifically the story of Elie Wiesel is most commonly referred to as the story that brought the scale of Nazi treatment to epic proportion for the whole world to see. Wiesel survived the harsh environment of Auschwitz, the place where over 1 million Jews were executed through methods of either using gas chambers or long enduring periods of starvation. He makes it clear in his book Night that his strategy to survive was mere human instincts and devotion toRead MoreTorture and Custodial Violence in Prisons12554 Words   |  51 Pagesyourself†. – Adriana. P. Barlaw Torture seeks to destroy the human spirit. It deliberately attacks the physical and emotional well being of individuals and in some cases, the dignity and will of entire groups. It leaves long lasting physical and psychological effects amongst victims. The UNDHR 1948 proclaim that everyone has the right to life, liberty and the security of person and that no one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment. ICCPR asserts that

Principles of Corporate Governance

Question: What are the principles of Corporate Governance? Explain. Answer: Corporate Governance Principles For implementing corporate governance (CG) in the Woolworths, it is critical to follow and implement principles, which are suggested by the corporate governance council of Australia. These standards and principles bring uniformity in the structure and management of CG in the Australian firms. Below are the requirements of CG for Woolworths: Formulation of board: Woolworths needs to implement board committee by appointing board of directors. This firm should develop and clearly define the roles and responsibilities of directors and the processes of monitoring and apprising performance. Ensure Development of Appropriate Board Structure: This firm needs to compose board structure by appointing required number of directors with variant skills and gender. It helps board to discharge their duties effectively and to add value. Code of Conduct: For ensuing effective performance of CG, Woolworths needs to implement code of conduct and ethical behaviour. These standards promote ethical and responsible behaviour and actions among the board of directors. By defining accepted behaviour and attitude through code of conduct, the board at Woolworths promotes trust among the involved people (ASX Corporate Governance Council, 2016). Integrity in corporate reporting: The Audit and Risk Committee is the major requirement for establishing effective CG. This ensures firms to develop formal processes for the independent verification and protection of the corporate reporting. . Proper disclosure of information: Woolworths needs to follow disclosure obligations under the ASX Listing Rules and Corporations Act for making the shareholders and other related parties well informed about the affairs in which they have interest. Rights of Security holders: The major right of security holders is to get information related to the business affairs on timely manner. Woolworths needs to publish annual reports on the website and to announce market-sensitive information that may have effect on the interest of shareholders (FSC, 2016). Risk identification and management: Board of the Woolworths needs to delegate responsibilities for the better identification of existing and potential risks. It also helps to implement system to address the risks effectively. The Audit and Risk Committee of Woolworths needs to monitor the systems and policies to identify risks and to update them on regular basis. Fair and responsible remuneration: For implementing CG in effective manner, the implementation of a Remuneration and Nomination Committee is required at Woolworths. It helps firms to ensure about fair and responsible remuneration for the board of directors (ASX Corporate Governance Council, 2016). This will allow Woolworths to protect the interest of shareholders and investors. Practical Applications of CG Requirement The practical application of CG requirement in Woolworths requires effective establishment of three basic principles including transparency, accountability and control. These principles allow a firm to implement an effective compliance program for better identification of potential risk and protection of the involved parties interest. By placing this compliance programs, this firm may effectively manage market, legal, reputation and other risks with their associated outcomes (ATO, 2016). Apart from this, different committees are needed to be developed by Woolworths to implement the recommend CG principles and standards within the organisation and to ensure risk management. The committees are required to place due to their role in evaluating and monitoring the processes and systems of controlling and managing risks and to make required changes overtime (ASX Corporate Governance Council, 2016). Similarly, the practical application of CG principles requires Corporate Law and Securities Regulation as it also provides guidelines for the implementation of corporate governance. Apart from this, Woolworths needs to give quality assurance regarding the implementation of processes and products for protecting rights of investors (FSC, 2016). Directors and companys executives need to compliance with the rules and regulations to ensure practical application of CG requirement in Woolworths (ASIC, 2016). Review of Internal Control Procedures and Policies Woolworths has met with the compliance of internal control policies and procedures at the greater extent as it has implemented different types of committees such as audit, risk and compliance, sustainability, nomination, remuneration, etc. to ensure effective compliance with the compliance and to meet with the corporate governance requirements. In addition to this, it also has the board with the appropriate structure and size that also indicates effective internal control within this firm. Internal and external audits are placed within this firm to ensure regular mentoring and evaluation of the internal control systems and policies (WHL, 2016). But, the board of this firm has failed to manage risks at the Woolworths Masters that incurred huge loss and affected the interest of shareholders (The Daily Telegraph, 2016). This indicates failure of Woolworths in applying CG principles effectively. By including more skilled directors in board structure, it can manage the risk successfully f or ensuring better internal controls (ASIC, 2016). References ASX Corporate Governance Council (2014) Corporate Governance Principles and Recommendations. Australian Taxation Office (2016) Good governance principles. Financial Services Council (2016) Standards and Guidance. The Daily Telegraph (2016) Masters hardware chain sell-off to start this week. Woolworths Holding Limited (2016) The Board.

Philadelphia The Movie Essays - NYPD Blue, Andy Bernard,

Philadelphia The movie Philadelphia The movie, Philadelphia, was an excellent example of the severe discrimination many people with Aids are exposed to. In this instance the main character, Andy ,was also gay. Unfortunately, in our society, he was faced with a double whammy. The gay iss is controversial enough, but to compound that in the work force with having Aids would be almost unbearable for any person to cope with. Tom Hanks played Andy with a serious need to communicate to the viewers how everyday life, work, emotions and ment well being are affected by this kind of situation. The movie was well cast and thoughtfully portrayed Andy's serious predicament. The theme was very interesting. It made me realize how lucky I am to not have to deal with those kinds of problems. It's really very frightening to realize, as Andy did, that even our legal system can be discriminating. When he started looking for a lawyer, he found many people who did not want to represent him because of his illness. The frustratio n he felt must ha been a real burden. Most people were afraid of him. Even the man who finally represented him was afraid of him. He soon came to understand Andy was no threat to his health or his reputation, but someone he learned from and ended up becoming friends th. Andy himself feared his disease even before he was sure he had it. He did not want to go for his blood test. He didn't want to face the reality of having Aids. He really didn't have any choice. After the doctor confirmed his fears and diagnosed him a having Aids, Andy began to deal with the news and the way it was changing his life and how people treated him. His employer was trying to shaft him. He fought for his rights, not knowing what the outcome would be, but knowing this was something he fel he must do. The turning point in the movie for Andy was when he was in the library trying to learn more about Aids. He was asked by the librarian to go to a private room. His lawyer was there and saw this happening, althou gh he was hiding behind a pile of books. guess this is when he realized Andy needed him to help protect his rights. It killed me to think just because someone has an illness people don't understand that they can let their ignorance make them behave in a way they normally wouldn't. To tell yo the truth I can't honestly say I would have acted any different then the librarian did !!! The lawyer took the book Andy was holding out of his hand to show the librarian he was not afraid getting the disease by touching something Andy had touched. An must have felt one hell of a big relief when that happened !!! He finally had someone on his side. I hated the firm Andy worked for. At first they seemed okay, but after they tried shafting Andy, I was really pissed. He worked for them, produced for them, was an asset to their business and then they just blew him off. The blowing him off part wasn as bad as how they tried to do it. They tried to make him look like a loser. They cut down his work, his character, his abilities as an employee. What gives them the right to try and destroy someone's life Especially someone whose life is being d troyed anyway by the disease he has. The illness didn't affect the way he did his job or how well he did it. They were just a bunch of ignorant morons who didn't care about anything other than how having someone with Aids working for them would make t m and their business look..... and in their opinions it could ruin them. So, just fire the guy to cover their own asses. What a bunch of shit !!!! Especially coming from the very institution that was supposed to help protect peoples' rights, lawyers !! The whole system must have really gotten to Andy. Especially because he was a part of that very same system. I agreed with

Everyman (Medieval Literature) Review essays

Everyman (Medieval Literature) Review essays The medieval play, Everyman, has defined what literature has come to know as The Everyman: the common, average person or character that is meant to represent every person. It is the character that is meant to allow the reader to identify with them. It is the character that represents society in general. Thus, the real message behind the medieval play Everyman is a social critique of what is wrong about The Everyman. Everyman can be traced back to the fifteenth century where it originated in a Dutch or Flemish play called Elckerlijc authored by Peter van Diest. The version must commonly read today is the sixteenth century English version. At its core Everyman is a morality play. Everyman is the main character who serves as an allegorical figure of the every man. In the play he is summoned by the allegorical figure of death to visit God and account for the life he has been lent by God. On his way, Everyman is told that he must go along, that his friends Fellowship, Kindred, Cousin, Goods and Knowledge will not accompany him. Only Virtue is willing to accompany Everyman and justify him before God. In the play, a messenger informs the audience that they must listen well, hinting that the play is really a message to them (the Everyman). The play begins with a conversation between God and Death, where God talks about the worlds people and the ongoing problem that they are able to sin freely without any thought of consequence. God order Death to go to earth and visit with Everyman and make him understand that his sinning is against Gods wishes. When they first meet, Everyman attempts to bride Death to get more time, but his request is promptly denied. However, Death does allow Everyman to find a friend to accompany him on his journey. The purpose of the friend is to serve as a witness before God and speak to Everymans alleged good virtues. E ...

Consumer Behavior Essays

Consumer Behavior Essays Consumer Behavior Essay Consumer Behavior Essay Taylor’s University Consumer Behavior BUS2344 Assignment 1 Name: Tan Carmen Student ID: 0300491 Lecturer: Dr. Jeannot Abdul Karim Due Date: 15 October 2012 Question 1 Brand equity is the intangible value built by company overtime based on consumers’ perception, liking and loyalty of the brand name. (Aaker and David, 1991) As a customer-centric organization, FN tends to build up a good relationship and consistently communicate with customer to ensure customer loyal to their brand. FN brand vision of bringing enjoyment and enriching daily social life made the perception of the brand into customer’s mind. In addition, FN makes their customers to like and have good perception to the brand by giving free cups of Teh Tarik, lucky dip and activities to sustain consumer interest. Besides, FN organized a national consumer promotion campaign to promote brand name loyalty and reward loyal customer with attractive prize to ensure loyal customer return and purchase more. FN eliciting considerable interest and delivering excitement for the brand products and get recognition widely, it had successfully notched a high brand equity score of 7. 9. (149 words) Question 2 Customer loyalty refers to the behavior of repeat customer, as well as offering good review and favorable word of mouth to friends or family. (Wisegeek, 2012) It is a main challenge for a company to retain loyal customer, due to customer are given more choices, distinction between brands fade and development of new product from competitor. The introduction of this product can be seen as an induction from a growing trend in men’s use of liquid soap as well as overall personal care. The liquid body soap market grew to $733 million in 2008 from $480 million in 2003, an increase of 53 percent, according to Mintel, which projects revenue will top $1 billion in 2013. Men’s formulas are growing more rapidly than women’s and unisex products, from a 17 percent share of overall category revenue in 2005 to 28 percent in late 2009 (3). Male consumers are paying more attention to their looks. The trend is being driven by male role models which including sportsmen and film personalities. As the gender boundaries are blurring, global firms are increasingly focusing on finding new ways of making profits from the emerging characteristics of men consumer segment. The world market for mens grooming products is projected to exceed $33. 2 billion by the year 2015, According to New Report by Global Industry Analysts, Inc. 4) An executive of Nivea’s parent company wisely identifies 2 of its primary competitors in his statement in regards to the Nivea Active 3. â€Å"The target we have is slightly older than Axe or Old Spice,† said Mr. Maurer, of Beiersdorf. â€Å"We’re talking to a more confident guy that knows who he is and what he stands for, and who is past the trying-to-get-the-girl stage (3). † Axe is the most popular men’s brand, with a 7 percent share of the total body wash market, ac cording to Information Resources, a market research firm. Old Spice, which introduced body wash in 2003 and is a close second to Axe among men’s brands, with 6 percent of the total market, also emphasizes manliness: it is the official body wash of the N. F. L. and Nascar. As far as the overall market the evoked set of brands in the men’s grooming industry include Procter Gamble which sits high atop with brands as varied as Head Shoulders, Gillette and Old Spice, the Cincinnati-based producer accounts for 43% of all industry sales (5). Also, Dove has made a conscious attempt to move from the awareness set to the evoked set with its amid the high-profile entry of Dove Men+Care (6). Finally, Axe is definitely included in this consideration set within an industry that has seen significant growth in the past few years. The market for men’s grooming products grew to $4. 83 billion in 2009, from $2. 38 billion in 1997, according to Euromonitor International, a market research firm. Axe is widely credited for driving much of that growth, all but creating the male ody spray category and continuing to enter categories that mainstream men’s brands have historically avoided, most recently hair care, with Axe introducing shampoo in 2008 (7). Nivea Active 3 Competition Head Shoulders Selection of 2-in-1 Shampoo/Conditioners GilletteBody Wash/ Shaving Foam or Gel AxeShampoo/ Shower Gel DoveSelection of 2-in-1 Body/Face Wash Old SpiceBodywash Various BrandsBar Soap (Substitue) Nivea Active 3 can be found in retail outlets, supermarkets and online sites. The product can be purchased at your local Walgreens or CVS as well superstores such as Target and Walmart. Also, Nivea Active 3 is sold at supermarkets and grocery store such as Dominicks, and Jewel’s. The product can be purchased online on the websites of the previously named retails outlets stores and many more. Nivea Active 3 can be purchased such as Amazon and Ebay, There are numerous outlets and as long as there is significant interest n purchasing the products its presence will remain sound. Brand Positioning According to the Gillette Company, 94 million men age 15 and older remove hair. Of that 94 million 72% (68 million) use a blade or razor (8). This is the market for the Active 3. Nivea begins to focus on its target through its current advertisements. One of the reoccurring patterns in Nivea’s current advertisements of Active 3 is that all the actors appear to be around the age of 30. This is an appropriate demographic because the strongest value of Active 3 is that it is convenient and time saving. Also, since the capability to shave with Active 3 is one of the main components of the product, this will appeal to males 30 and older as shaving has become a part of their routine of grooming themselves. The Generational Cohorts, which are targeted are; the latter Generation X and the early members of Generation Y. Also, the actors demonstrate the removal of chest hairs. Since the activity of the actor using Active 3 occurs during the routine of taking a shower, the extension of that routine into chest hair removal would be more prevalent to male 25 and older. The development of chest hair begins normally during late puberty, usually between the ages of 15 and 18. It can also start later, between the age of 20 and 30, many men in their twenties have not yet reached their full chest hair development. The growth continues subsequently. In older adult years androgens cause thickening of the hair (9). Get more done in the shower! This is a tagline that can be found on advertisements of Active 3. This shows its target to the market of males that would appreciate the convenience and time saving value of the product. This would be most relevant to professional males who welcome solutions to make their day more productive. The tagline â€Å"Get more done in the shower! † and age of the models illustrate Nivea’s target market as business professional males 25 years and older. The versatility of NIVEA FOR MEN Active 3 is based on a unique formula to fulfill three purposes at the same time: to gently cleanse the skin, to mildly and effectively shampoo the hair and to create the ideal foam texture for a smooth shave for both facial and body hair. Even though the product is so convenient to use, it doesn’t compromise on quality (1). Nivea has positioned itself convenience in the mind of men who grooming routine consist of showing, shampooing and shaving. It enables men to do 3 grooming activities at the same time using one quality product, Active 3. All of the advertisements for Active 3 communicate its position which should make memory and learning about the product become much easier (book). Customer Analysis The personal grooming activities of showering, shaving and shampooing ones hair address the need to have a clean, good smelling body with clean hair and a cleanly shaved face and body. In most societies, a clean body and clean hair are apart of the culture. Also, in many societies a nicely shaven face and even body is looked upon a clean cut and acceptable. This places the customer need being address through Nivea’s advertisement as â€Å"Belongingness† in Maslow’s Hierarchy of Needs. Active 3 addresses this need and also recognizes the problem of saving time in doing these grooming activities and provides the solution of doing them all simultaneously. The cultures that will consume Active 3 are those whom focus on individualism, hard work and male personal grooming as a norm. Members of individualist cultures tend to strive for independence and have self-concepts defined in terms of their own aspirations and achievements (10). † In individualistic cultures, culturally congruent individualistic appeals will generate more favorable attitudes towards the ad, brand attitudes and higher purchase intentions when used for products that satisfy personal consumption purposes rather than a social purpose (11). Acitve 3 is most definitely for personal consumption. It focuses on personal grooming and individual appearance. How can I save time in my day to make my day more productive? This is the question asked by a culture that values hard work. Active 3 promotes its consumption as a means of convenience and time saving to help construct a more productive grooming routine so that one can get more done in their day, In the Active 3 advertisements, the models have a result of having a freshly shaven face and body with their body and hair appearing to be looking and smelling good. This appeals to a culture where the model represents personal grooming as norm for males within the culture. Since the advent of metrosexuality, companies have realized that they have a new market to capitalize on men who spend their money on grooming and appearance supplies. Walk through the aisles of any US drugstore, and you’ll notice an abundance of male-targeted personal grooming products, such as anti-aging eye-creams, shower gels and formula facial cleansers, slowly monopolizing the shelves. With so many brands clamoring for their slice of the pie, metrosexuals have out and out become their own market segment. And as sales figures roll in, there is clear evidence that the metrosexual market is indeed quite viable (12). Nivea’s Acitve 3 serves the metrosexual segment by providing a â€Å"new† more efficient way to groom with the quality this segment has grown to expect. One of the most relevant characteristics of the meterosexual subculture is maintaining a well-groomed appearance. The Active 3 influences its purchase by providing this subculture the means to maintain a their appearance daily with ease and convenience. Customer Personality In regards to the five-focus model of personality, the personality of the typical user of Nivea Active 3 is one who is â€Å"Open to Experience†. Their openness includes a general appreciation for art, emotion, adventure, unusual ideas, imagination, curiosity, and variety of experience. The user of Active 3 is open to experience is intellectually curious, appreciative of art, and sensitive to beauty (13). Men’s attitude towards using a shower gel versus shower soap has changed. But a man using shower gel is still a relatively new acceptable action of the male segment. Coupled with the fact that Nivea has produced a product that has a 3-in-1 function, Active 3 is can be defined as â€Å"new†. The personality of the consumers that purchases this product is curious and open to an unusual idea. The purchaser appreciates the imagination of the product and is adventurous in pursuing the new experience of the product in hopes to find a novel grooming solution. The most prominent consumers of the Nivea Active 3 are young, upscale, and keep up with the latest technology and in tune with new products and services. They live in fashionable neighborhoods and where fashionable clothes. They are highly educated professionals who work hard and play hard. These consumers are within arms length of trendy boutiques, various restaurants, and the popular bars. They enjoy dating, meeting new people and are seen in many social environments. Shopping is an activity that is enjoyable. They shop at brick and mortar as well an online. Traveling and athletics are apart of their many hobbies. They also keep abreast of what is going in the world by reading newspaper, magazine and following events on online websites (Hawkins, 446). The life style of the user segments may have varying life style. These life styles may vary by the age group of the user segments. The life style that is reoccurring throughout all user segments is traveling, participating in athletics and staying abreast with world events through reading newspaper, magazines and the use of the internet. The variation would be found in the social environment. The older the age of the user segment, the less we will see them at social scenes such as bars and dating arenas. Nevertheless, all user segments have some balance of hard work and social networking. This life style influences their interest to consume Nivea Active 3 for its convenience and time saving value. All consumers of the Active 3 have general lifestyle patterns of conducting the activities of showering, shaving and shampooing their hair with in close proximities of time. Purchase Decision Process Nivea is commonly included in the men’s evoked set for men’s body wash but it is not in the evoked set for men’s shampoo, or men’s shaving cream. Nivea is in the evoked set for product that can do all three functions since there are very few products that have the same attribute in one solution. For male consumers that are making a decision about their purchase of body wash there is a limited evaluation criterion. In most cases, men used brand recognition as an initial search process. This is why the most successful men body washes are usually brand extensions to other products men use i. e. Gillette razors/cream or Old Spice cologne. To Nivea’s advantage, brand recognition is not the most important criterion men’s decision. Elimination –by-Aspect is the decision rule for men purchase decision. If it doesn’t smell good, the product is eliminated from consideration. Once the consumer proceeds to the next step in the decision, Active 3 being able two additional functions would shift to a disjunctive decision rule. Active 3 will be selected over other body washes as it surpasses them on the criteria of fulfilling the shaving and shampooing function since they do have these as options. Since Nivea is not in the evoked set for shampoos or shaving creams the consumer must see the added benefits of two additional functions as a deciding factor. A brand such as Gillette (shaving cream) or Head and Shoulders (shampoo) will have the advantage in their respective functions if the consumer’s basis of evaluation criteria is nominal in their decision-making. But if Nivea can effectively influence consumers to adopt a compensatory decision rule, their product will be purchased, as it will rate highest on the summary of the consumer’s judgment of relevant evaluative criteria if the additional functions do in fact become relevant in the mind of the consumer. Finally, if the consumer decision is based on a product that can satisfy all 3 functions, shaving, shampooing and showering, that consumer will purchase Nivea Active 3 based on the disjunctive decision rule. This will be due to the fact there are little to no other products that provide a solution for all 3 functions in one product. The consumers initial purchase process will be limited and the result will be some post-purchase dissonance. The level of dissonance will be low because the product is inexpensive. The consumer has used other products as resolutions to each of the functions provided by the Nivea Active 3. Their information search on the product prior to purchase will include recommendations from family, friends or peers and Internet searches for review and feedback on the item. There can be more immediate purchase evaluation because the individual can consume the product right away and decide if they are satisfied or dissatisfied. If the consumer is dissatisfied it is likely they will retain the item and store it as a means of â€Å"back up† or use the remainder of the product and not repurchase the item. Because it is a personal item, the result will be some negative word of mouth communication. If the consumer is satisfied there will likely be repurchases with no post purchase dissonance. The repurchase decision will become nominal. Marketing Assessment Product features Nivea can capitalize on the convenience of Active 3 by producing a Travel size bottle. The travel size bottle can be marketed, to be consumed on business and leisure travels. It can be marketed, to be taken to the fitness gym or any other physical activity. This will truly be a â€Å"back up† for men whom want to maintain a fresh, groomed body throughout the course of a day. â€Å"You Never Know When You May Need It†. Nivea should create an economy sized bottle to be marketed to fitness clubs and sporting facilities. The Active 3 can be placed in dispenser in showers in these facilities. This would be perfect for those consumers as they can use this for any or all of the 3 functions after their activities. Advertisements Nivea needs more print, TV and Internet advertisement. The product is still relatively new and many consumers do not even know it exists. Before other brands began producing their own 3-in-1 formulas, Nivea should focus on it brand awareness. There should be create a campaign that conveys the same message over a number of advertising avenues so that it can strengthen it brand positioning. Commercial Content Idea Tagline: â€Å"You Can Do it All! † Models: A diverse group of men of all different races and ethnicities. Problem: There should be several un-groomed or slightly groomed men conducting different activities such as (1) waking up preparing for work (2) completing a work out at the gym (3) getting prepared for a date and/or a night on the town (4) on a business trip Solution: Nivea Active 3 is their solution in each events and the result is a clean, well groomed individual prepared to take on the world â€Å"You Can Do It All† Reference Hawkins,D. I. , Mothersbaugh, D. L. (2010). Consumer Behavior: Building Marketing Strategy (11th Edition) 1) niveausa. com/products/mens-care/active3-shower-gel 2) prnewswire. com/news-releases/showering-will-never-be-the-same-again-as-nivea-for-men-introduces-active-3-three-in-one-shower-agent-combining-body-wash-shampoo-and-shave-gel-61908112. html 3) nytimes. com/2009/09/08/business/media/08adco. html 4) prweb. com/releases/grooming_products/toiletries_bath_shower/prweb3685224. htm 5) euromonitor. om/mens-grooming-in-the-us/report 6) http://adage. com/article/news/advertising-marketers-jump-men-s-grooming-trend/142655/ 7) nytimes. com/2010/08/18/business/media/18adco. html 8) shavingstuff. com/archives/000825. php 9) http://en. wikipedia. org/wiki/Chest_hair 10) http://chronicle. uchicago. edu/070712/perspectives. shtml 11) http://smib. vuw. ac. nz:8081/www/ANZMAC2000/CDsite/papers/g/Gunarat2. PDF 12) brandchannel. com/features_effect. asp? pf_id=315 13) http://en. wikipedia. org/wik i/Big_Five_personality_traits#Openness_to_experience

Importance of Theory Essay Example | Topics and Well Written Essays - 1250 words - 1

Importance of Theory - Essay Example Ideally, nursing theory offers the principles that reinforce practice (McEwen & Wills, 2014). Indeed, theory without practice is unimaginative, and practice devoid of theory is visionless. Theory refers to a set of conventional rules that can be tested. In essence, nursing theories offer nursing-specific identifications, explanations and correlations of concepts (McEwen & Wills, 2014). This gives the nursing profession distinction from the rest of science and medical professions. In essence, theory is paramount to effective nursing practice and research. This paper discusses the significance of the theory in nursing practice through the help of Neuman’s systems model theory. This paper will discuss in details the significance and application of Neuman’s systems theory to nursing by identifying its role in intensive care therapy. The readiness to discover ideas and start a change as a section of the search for improved ways of providing care is paramount in intensive care nursing (Capers, 2006). In most cases, patients found in intensive care unit are heavily sedated or unconscious, therefore, making the patients poor communicators of needs (Capers, 2006). Because of this reason, the patient’s family of friends are reasonably important in determining what is best for them. Intensive care therapy is less effective if the care is planned individually by each nurse that is handed over from the nurse taking care of the patient in the previous shift (Krupa, 2003). This is because each nurse identifies distinct needs of the patient according to what they deem necessary to them. Therefore, the patient’s needs are greatly satisfied if the patient’s family is considered when offering therapy to patients (Krupa, 2003). Additionally, there ought to be effective communication between the staff membe rs. Communication is particularly essential in intensive care unit (Neuman, 2004). The nurse has the responsibility of identifying the most significant aspects